The Benefits of Direct Mail Marketing
November 7, 2017

Mailing List are Alive and Well


You Print Today - ResidentialDid you know residential mailing lists from Caddells VMS can still have a powerful impact when done correctly? While it’s true digital marketing trends are gaining solid footing in the business world, hiring a mailing list service can still help you take advantage of this traditional and effective marketing tactic.

Highly Targeted Marketing

One of the greatest advantages of using direct mail marketing as part of your overall marketing plan is your ability to target specific individuals with your advertising. While some companies will mail these advertisements to everyone in a specific area, targeted residential mailing lists will allow you to focus only on the people who will benefit from your advertising, increasing the conversions you receive as a result. Segmenting your current mailing list will help you further tailor your mailings exactly for the right audience.

You Print Today - CommercialMeasurable Marketing Tactic

It’s important to be able to measure the success of all your marketing campaigns. While online techniques allow you to monitor traffic and evaluate the success of each element of the plan, direct mail marketing is also measurable. For instance, you can print a special code onto your advertisements, instructing recipients to mention the code when they place an order. Coupons are another great way to measure the success of this highly promotional marketing tactic. You can use an expiration date or a special code to help you determine how many people reacted to the advertisement.

Flexible Option

No single advertising method is effective for every business or industry. Therefore, it’s important to find a flexible option that can be tailored to your needs, as well as those of your customers. For instance, if you are a manufacturer, you can use a mailing list service to deliver samples to those who may benefit from your products. Another option is to print postcards that let people know what you offer or to provide information on a sale that will draw more people to your business. The options for direct mail marketing promotions are virtually endless.

Proven Track Record

While newer marketing tactics have their place, nothing beats the tried and true advertising methods when it comes to reaching a large audience and converting more sales. A mailing list service with a proven track record of success will help you generate more leads and bring in more business. As long as you carefully maintain your mailing list, you can have a dramatic impact with your direct mailings.

Some businesses have given up on the idea of direct mail marketing. However, this advertising method is far from being extinct. In fact, it can provide a long list of benefits to the growth of your business. Residential mailing lists are highly targeted, measurable marketing tactics that provide flexible options proven to work. When combined with the latest in marketing techniques, direct mailings can be an effective way to round out your ad strategy to attract more customers.

If you’re looking for a mailing list service to help with your marketing campaign, contact us. We can help you create and implement a plan that effectively reaches your target audience.

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